![]() The change in terms resulted in a massive backlash of protests via consumer groups and social media, and General Mills reverted the terms back to the original content after only a few days. ![]() stated that the agreement could be interpreted to additionally construe purchasing General Mills products at a grocery store or liking the company’s Facebook page as assent to the terms General Mills disclaimed that interpretation, calling it a “mischaracterization”. Users would be deemed to accept the terms by interacting with General Mills on its website in various ways, such as downloading coupons, subscribing to newsletters, or participating in hosted on the website. The change was made shortly after a judge’s March 26, 2014, denial of a motion to dismiss a class action regarding the marketing of the company’s Nature Valley brand products. ![]() In April 2014, the company announced that it had changed its on its website to introduce an requiring all disputes with General Mills to be resolved in or and not as a participant in a. ![]()
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